Google My Business: What It Is and Why It Matters

Google My Business (GMB) — now called Google Business Profile — is a free tool launched in 2014 that allows business owners to publish essential information about their company, such as address, phone number, business hours, website, and photos. Through this resource, users can find businesses, check relevant details, and even interact with them via reviews and questions, contributing to a more complete and accessible digital presence.

Before going further, it is important to distinguish between Google Search and the Business Profile. While Google Search works as a search engine that displays websites containing the searched terms, Google Business Profile highlights businesses directly in search results and on Google Maps, offering organized and specific information about each company.

Despite this distinction, there is a direct integration between the two. When a user performs a search on Google, profiles registered in Google Business Profile also appear in the results, alongside traditional websites. For example, when searching for “nephrologist in São José dos Campos,” Google will display business profiles offering this service in the region, often showing reviews, photos, and opening hours directly in the search results.

Among the main advantages of Google Business Profile are its free availability, ease of use, and ability to generate qualified traffic, even for micro and small businesses. Even profiles without professional management can achieve some level of visibility. However, working with a specialist to manage the Business Profile can significantly expand this reach by leveraging advanced features such as performance metrics, customer behavior insights, and visibility optimization strategies — aspects that are often overlooked by inexperienced users.

In addition, Google Business Profile simplifies customer interaction management by allowing responses to reviews, the addition of up-to-date photos, and the creation of posts with promotions or news. In this way, it functions as a digital extension of the business itself, strengthening both local and online presence.

At Vasconcelos Marketing, we specialize in managing Google Business Profiles. We have already recovered numerous suspended profiles, achieving a current recovery rate of 98%. Contact our team via the WhatsApp icon below and talk to us.