Google Business Profile: How to Resolve a Suspended Profile
Having your Google Business Profile suspended is a critical situation for any business owner. When a profile is suspended, it no longer appears in search results, reducing calls, messages, and requests for quotes. In this article, we explain how to effectively recover your Google profile.
Felipe Vasconcelos | Marketing Manager
11/2/20251 min read
The Google Business Profile is an essential tool for companies of all sizes, particularly micro, small, and medium-sized businesses. With a free listing, your business can receive enquiries from potential clients and display key information such as website, phone number, address, and WhatsApp, increasing online visibility and strengthening the brand.
Customer reviews are also a crucial differentiator. Users can rate your business from 1 to 5 stars, write detailed comments, and upload photos or videos. The average rating directly impacts your online reputation: the closer to 5, the better the public perception of your business.
Profiles can be suspended for a variety of reasons, including violations of the terms of service, user complaints, fake engagement, or sudden changes to the profile, such as a change of owner or address.
To recover a suspended Google profile, it is essential to identify the likely cause of the suspension. Although Google rarely discloses the exact reason, a thorough analysis can help understand the most common causes. Subsequently, it is possible to submit an appeal within the platform to request the profile’s reactivation.
We strongly recommend hiring a Google Business Profile specialist to handle the process. An experienced professional knows how to prepare a well-founded appeal, significantly increasing the chances of success. For those wishing to attempt recovery independently, it is important to provide documents proving the business’s existence, such as official registrations or recent utility bills.
Recovering your company’s Google profile is crucial to maintaining an active digital presence, attracting new clients, and ensuring sustainable growth. Do not allow a suspension to compromise your business’s visibility and performance!