Google Business Profile: What It Is and How It Works
The Google Business Profile is a free tool from Google that allows business owners and entrepreneurs to list their companies so they appear in Google Search results and on Google Maps. Whenever users search for related products or services, the profile connects businesses with potential customers quickly and effectively. It’s one of the most accessible and strategic ways to increase online visibility and attract new clients through the world’s largest search engine.
Felipe Vasconcelos | Marketing Manager
11/4/20251 min read
What Is Google Business Profile?
Formerly known as Google My Business, the Google Business Profile is a free platform provided by Google for both private companies and public organisations. Its main purpose is to help users find businesses and institutions that offer the products or services they need.
Launched in 2014, the platform has been continuously improved and has become one of the most effective ways to enhance online presence and attract new customers — all at no cost.
To join the platform, the business owner or authorised representative must create a listing and add public information such as address, phone number, website, opening hours, social media links and photos.
How Does Google Business Profile Work?
Once the profile is verified, the business gains a public listing that can be reviewed by customers. Clients can rate the business on a five-star scale based on their experience:
⭐ 1 star – Terrible
⭐⭐ 2 stars – Poor
⭐⭐⭐ 3 stars – Average
⭐⭐⭐⭐ 4 stars – Good
⭐⭐⭐⭐⭐ 5 stars – Excellent
In addition to a star rating, customers can leave written reviews describing their experience and may even upload photos or videos. These reviews are displayed in Google Search and have a direct impact on the public reputation of the business.
The overall reputation score is calculated as the average of all customer ratings. The closer this average is to five stars, the stronger the company’s public image — and consequently, the better its ranking in Google’s local search results.