How to Optimise Your Google Business Profile to Appear Among the Top Local Results
Being among the top results on Google is every business’s goal. Yet, many companies overlook the potential of Google Business Profile — the free Google tool that connects businesses with people actively searching for their products or services. A well-optimised profile can make the difference between being found or ignored in local searches.
Felipe Vasconcelos | Marketing Manager
11/8/20252 min read
Why Optimising Your Profile Matters
When users search for nearby products or services, Google prioritises businesses with complete, active, and relevant profiles. Proper optimisation improves visibility on Google Maps and local search results, drives more website visits, increases enquiries, and builds credibility with potential customers.
1. Complete All Your Business Information: start by filling in every field of your Google Business Profile: business name, address, phone number, website, opening hours, and category. Incomplete profiles are less likely to rank well since Google favours businesses with detailed and consistent information.
Ensure your details match across all platforms — your website, social media, and directories — to strengthen Google’s trust in your business data.
2. Choose the Right Categories: selecting the correct category is essential for Google to understand what your business offers. Use one primary category that accurately defines your main activity, and add secondary categories when appropriate. This increases the likelihood of appearing in various relevant search results.
3. Add Authentic Photos and Videos: real images of your premises, team, and products help build trust. Profiles with photos attract more clicks and engagement. Update your visuals regularly and include short videos that highlight offers, key services, or behind-the-scenes moments.
4. Encourage and Reply to Reviews: customer reviews directly influence your local ranking. Encourage satisfied customers to leave feedback and respond to all reviews — including the negative ones — politely and professionally. This shows that you value customer experience and helps strengthen your public reputation.
5. Post Regular Updates and News: use Google Posts to share news, promotions, or upcoming events. Frequent updates demonstrate activity and relevance, two factors Google considers crucial for higher ranking.
6. Keep Your Profile Up to Date: always update any change in business hours, address, or contact details. Out-of-date information reduces user trust and may harm your ranking. Consistency and accuracy are key to maintaining visibility and good positioning.
Optimising your Google Business Profile is an investment that delivers measurable results. A complete and well-maintained profile, supported by strong reviews and regular updates, boosts local visibility, enhances brand reputation, and attracts new customers organically.
At Vasconcelos Marketing, we help businesses stand out in local Google search results and turn online visibility into real growth.